Find and Connect
With Your Ideal Audience
Learn from Women in the Bible -
Your Mentor LYDIA
You are unique, and so was Lydia
Lydia was a woman with style! She was a definite influencer, and so are you. As a charismatic, successful woman, she set an example worth following.
She knew her ideal clients and used that knowledge to make the most of her business. Her influence with her customers, employees, trade merchants, and vendors gave her opportunities for making disciples of Jesus. Her role was vital for her world, and your role is vital for your world.
In the course, we’ll learn how to:
Understand the problem your business solves and for whom.
Create your ICA – Ideal Client Avatar.
Discover where your ideal client is ‘hanging out’ and how to attract them to your business.
Bring your perfect client through your sales cycle, from prospect to purchase.
Set up a content calendar for consistency and impact.
This is a self-paced course.
Welcome!
How to use this course.
Uncover the story of the problem your business solves, for who and how.
Dig deeper into your ideal client and tell their story so that you can be the answer to their problem.
Figure out where your ideal client is hanging out and how to write content so she’ll be knocking down your door.
Understand the sales cycle of your ICA and discover how to solve your client’s problem authentically.
Go through the steps of creating a content strategy and developing a content calendar.
Congrats! And Here's More Resources for You!
Before you go...
Read more about your Professional Development expert instructor:
Deneen Troupe-Buitrago
Browse other courses in our catalog that may be of interest: