Finding and connecting with your ideal audience

Lydia was a woman with style! She was a definite influencer, and so are you. As a charismatic, successful woman, she set an example worth following.

She knew her ideal clients and used that knowledge to make the most of her business. Her influence with her customers, employees, trade merchants, and vendors gave her opportunities for making disciples of Jesus. Her role was vital for her world, and your role is vital for your world.

In the course, we’ll learn how to:

  • Understand the problem your business solves and for whom.

  • Create your ICA – Ideal Client Avatar.

  • Discover where your ideal client is ‘hanging out’ and how to attract them to your business.

  • Bring your perfect client through your sales cycle, from prospect to purchase.

  • Set up a content calendar for consistency and impact.

Course Format

This is a self-paced course.

The lessons consist of a PowerPoint slide deck that will play automatically with my voice speaking over each slide.

In addition, you will have downloadable worksheets for each lesson. Download the official course worksheets for each session to support you and help you work through each video session. Save them to refer back to when needed.
Powerpoint slide with DTB logo

Course curriculum

  • 1

    Welcome to the course!

    • Welcome!

    • How to use this course.

  • 2

    Lesson 1: Uncover the story.

    • Uncover the story of the problem your business solves, for who and how.

  • 3

    Lesson 2: Your ideal client's story.

    • Dig deeper into your ideal client and tell their story so that you can be the answer to their problem.

  • 4

    Lesson 3: Where is your ideal client?

    • Figure out where your ideal client is hanging out and how to write content so she’ll be knocking down your door.

  • 5

    Lesson 4: Understand the Sales cycle.

    • Understand the sales cycle of your ICA and discover how to solve your client’s problem authentically.

  • 6

    BONUS Lesson 5: Creating a content strategy.

    • Go through the steps of creating a content strategy and developing a content calendar.

  • 7

    Next Steps

    • Congrats! And Here's More Resources for You!

    • Before you go...

Invest in Your Professional Development

Lydia’s professional development course, finding and connecting with your ideal audience, is perfect for those who wish to grow their business to the next level.

Gain a laser-like focus on your client, their needs and how you are the answer to their problems.

Whether you’re new to business or have been on the journey for years, this professional development course will give you the clarity and focus on matching your client to your solutions.
goal planner on desk with paper clips and scissors in a pink and gold color

Learn from Deneen TB

Read more about your Professional Development expert instructor:

Christian Business and Clarity Coach

Deneen Troupe-Buitrago

As a teacher, individualized learning was my passion. Then I turned my teaching profession into a business over 20 years ago. As a result, I understand the challenges Christian women face trying to ‘do it all.’

My Bible knowledge comes from Graduating from a Christian College, teaching both children and adult Bible classes, over ten years of Mission Work, and personal growth through inductive Bible Study.

I am an expert in Goal Setting, Action Steps, and creating Habits to help you succeed. No one has ever existed that is exactly like you. No one else has your combination of personality, talents, and strengths. That’s where I come in, the synthesizer. I can spotlight you and magnify your equipping to show you how to use it for His glory.


If you have any questions, connect with me using the "Contact Me" link or schedule a FREE 30-minute Clarity Conversation.